Sony Music Entertainment India approached Scotland based music production duo Tigerstyle to give Kolaveri Di a UK Bhangra flavor.
Why This Kolaveri Di? (Why This Murderous Rage, Girl?) is an Indian song from the soundtrack of the upcoming Tamil film 3, which is due to be released in 2012. Written and sung by Dhanush, the song was composed by music director Anirudh Ravichander. The song was officially released on 16 November 2011, and it instantly became viral on social networking sites for its quirky “Tanglish” (portmanteau word of Tamil and English) lyrics. Soon, the song became the most searched YouTube video in India. Within a few weeks, YouTube honored the track with a Gold Award for getting the most number of hits.